Los Angeles, CA – LA ads announces its latest client acquisition, Vernon, CA-based Papa Cantella’s Incorporated, producer of fresh and cooked sausages.
Initially, the agency is charged with increasing distribution of the brand’s fresh sausages within the western states. Papa Cantella’s also produces cooked product that is sold from coast to coast.
Agency president Dan Katz commented, “We’re very excited to be working with Papa Cantella’s. it’s a great brand with a very successful track record, and their products are absolutely delicious. We’re looking forward, as are they, to the agency’s generating the kind of thinking that will propel them to the next level.”
initial plans are for the agency to create trial through coupon and recipe ads, while increasing brand awareness with mobile and guerilla event marketing programs. Marketing is targeted at gaining new customers while encouraging replacement of other meats for sausage in various
meals.
LA ads executives have a long history in working with packaged goods brands and bring their creativity and expertise to Papa Cantella’s, while exercising their mission as an Agent of Change (R)
Since its inception, Los Angeles-based marketing agency LA ads has declared themselves an Agent of Change. Now the United States government agrees, having awarded the firm a trademark registration of that phrase.
“We take ‘Agent of Change’ quite seriously, commented agency president and creative director Dan Katz. “It’s more than a clever turn, but defines our agency’s mission, which is to effect a tangible, verifiable, positive change in a client’s business and profitability. The status quo is never acceptable.”
Indeed, “Agent of Change” appears as the title on every agency employee’s business card. Katz said that each staff member, from clerical to production, is charged with improving the clients’ business within the scope of his or her work.
“Agent of Change” is listed as U.S. trademark registration number 3836190.
About LA ads
LA ads – A Marketing Agency – was launched twice, each time during a recession by veteran creative director Dan Katz. In 1991, the agency grew and evolved into PKPF, which was listed among the top ten independent advertising agencies in Los Angeles. Katz sold out of PKPF in 2004, but re-established LA ads in the recession of 2009 as a full-service marketing agency, an Agent of Change (R). Capabilities include strategic development, branding, advertising, media buying, direct response marketing, online marketing, public relations and promotions
For information, contact Dan Katz or Rolf Gutknecht, at (800) 991-0625, or visit online:
www.laadsmarketing.com.
(Los Angeles Business Journal – Jan 11, 2010)
When people need to get away to think, they often take a walk or go for a drive. Dan Katz goes flying. Katz, the president of ad agency LA ads in Northridge, gets his best ideas when tooking through the clouds. “When you fly, you have to be very focused. It’s suchy a consciousness shift that it actually frees up the subconscious part of your mind to do its work,” Katz explained. He believes his in-flight insights are similar to the great ideas that some people get in the middle of the night.
When people need to get away to think, they often take a walk or go for a drive. Dan Katz goes flying. Katz, the president of ad agency LA ads in Northridge, gets his best ideas when tooking through the clouds. “When you fly, you have to be very focused. It’s suchy a consciousness shift that it actually frees up the subconscious part of your mind to do its work,” Katz explained. He believes his in-flight insights are similar to the great ideas that some people get in the middle of the night.