Monthly Archives: October 2010

LA ads selected to package Papa Cantella’s sausage brand

Los Angeles, CA – LA ads announces its latest client acquisition, Vernon, CA-based Papa Cantella’s Incorporated, producer of fresh and cooked sausages.

Initially, the agency is charged with increasing distribution of the brand’s fresh sausages within the western states. Papa Cantella’s also produces cooked product that is sold from coast to coast.

Agency president Dan Katz commented, “We’re very excited to be working with Papa Cantella’s. it’s a great brand with a very successful track record, and their products are absolutely delicious. We’re looking forward, as are they, to the agency’s generating the kind of thinking that will propel them to the next level.”

initial plans are for the agency to create trial through coupon and recipe ads, while increasing brand awareness with mobile and guerilla event marketing programs. Marketing is targeted at gaining new customers while encouraging replacement of other meats for sausage in various
meals.

LA ads executives have a long history in working with packaged goods brands and bring their creativity and expertise to Papa Cantella’s, while exercising their mission as an Agent of Change (R)

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