(Los Angeles Business Journal – Jan 11, 2010)

When people need to get away to think, they often take a walk or go for a drive. Dan Katz goes flying. Katz, the president of ad agency LA ads in Northridge, gets his best ideas when tooking through the clouds. “When you fly, you have to be very focused. It’s suchy a consciousness shift that it actually frees up the subconscious part of your mind to do its work,” Katz explained. He believes his in-flight insights are similar to the great ideas that some people get in the middle of the night.

When people need to get away to think, they often take a walk or go for a drive. Dan Katz goes flying. Katz, the president of ad agency LA ads in Northridge, gets his best ideas when tooking through the clouds. “When you fly, you have to be very focused. It’s suchy a consciousness shift that it actually frees up the subconscious part of your mind to do its work,” Katz explained. He believes his in-flight insights are similar to the great ideas that some people get in the middle of the night.